A few months ago, our CEO invited me to lead a new philanthropy initiative designed specifically for the younger generation.  

I accepted the opportunity with gratitude, though I was admittedly skeptical. 

As someone who is part of the younger generation and has worked in international development for more than six years, I’ve long believed that philanthropy programs tend to speak primarily to older generations.  

My initial research confirmed this.

Many nonprofits focus their messaging on Baby Boomers and Generation X, which explains why sponsorship prices are often high and reports can be lengthy and overwhelming. 

Just as we do in our program communities, I began by listening. I wanted to understand how younger people feel about giving.  

Their responses surprised me. They felt exactly as I did. Most said philanthropic messages don’t target them.  

The few who do sign up often struggle to keep up financially or lose interest because they don’t see a meaningful impact. 

But everything changed when I asked a simple question: “What if you could make a real difference for just $5 a month?” Their faces lit up. 

With that small amount, a child could go to school, a community could access clean water, and families could receive income-boosting support.  

The impact was tangible, accessible, and real. 

They were even more excited when I explained that they’d receive quarterly, Generation-Z-friendly updates that show exactly how their contribution is changing lives. 

Today, after months of listening and research, I’m more confident — and more energized — than ever to lead this initiative.  

We are removing long-standing barriers and opening the door for the younger generation to help transform lives around the world… all for just $5 a month.